◊ brand ◊

Facultad de agronomía

The objective of this project was to develop the identity for one of the colleges under the Public University of Uruguay. This needed to be capable of capturing the essence of the institution's identity while effectively communicating with its students, staff, and alumni. Additionally, the system was required to translate into various event identities or brand actions, demonstrating flexibility for each of these and the different departments under the brand architecture.
symbiotic progress
Symbiosis is described as the biological interaction, relationship, or association of organisms of different species, mutually benefiting their development.

The College of Agronomy serves as the platform for symbiosis between humans and nature. We mutually benefit from and nurture each other's growth and development.

With this concept in mind, two visual languages were crafted to complement each other: one scientific and Swiss-inspired, and the other organic and vibrant.